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Think Lab

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Alquemie tasked ThinkLab with delivering a custom designed, custom developed and fully integrated Shopify Plus site for General Pants in 12 weeks.
 

Our goal was to deliver a fast and rich user experience using native Shopify capabilities and as few as possible apps. 

General Pants Shopify Plus eCommerce clothing store desktop view

Our Role

Our Comprehensive services included:

Discovery & Research

UI/UX Design for an intuitive shopping experience

Custom Theme Development

Complex GraphQL

Integration with our partners at Zimble.io

Tech Stack

General Pants Shopify Plus eCommerce clothing store product description page
General Pants white shirt worn by man
women and man with general pants clothing

KPI’s

  • Significant increase in Average Order Value (AOV)  

  • Increased time spent on site, indicating enhanced user engagement

  • Excellent SEO performance, maintaining visibility and driving organic traffic 

  • Ease of operation for the General Pants online team

  • Minimal apps used for increased performance and reduced running cost.

General Pants Shopify Plus eCommerce clothing store mobile view
General Pants Shopify Plus eCommerce clothing store product description mobile view
General Pants clothing store
DeBra's Shopify store developed by thinklab

Results

The General Pants Shopify Plus website is significantly faster and more cost effective that the previous Sales Force Commerce Cloud site it replaced.

The user experience and optimised Shopify checkout have delivered significant gains for the General Pants team.

We maintained strong SEO traffic, proving the effectiveness of our tailored approach.

What we did:

UX/UI DesignCustom Theme DevelopmentCustom AppIntegration

Ready to take the next step?

Send us a message so we can show you just how simple things can be