Want to scale your business? There is no larger opportunity than the $1.7 trillion global e-commerce market!
Shopify is a leader in e-commerce thanks to its quality platform, built with scalability in mind. Customers can use Shopify Plus to meet the growing demands of a scaling enterprise business. But what does Shopify Plus really offer them?
Let’s delve into Shopify Plus, its features, and how it compares to other e-commerce platforms. We will share how Shopify Plus development will be a game-changer in 2025.
Shopify Plus is Shopify’s e-commerce premium solution for large enterprises.Built on Shopify's infrastructure, Shopify Plus offers extensive and individualized services to meet the needs of large, dynamic organizations.
With 0.19% of the total e-commerce market share, Shopify Plus plays a significant role in e-commerce at the enterprise level. With all its plans added together, Shopify has a 10.32% market share in all global e-commerce. Over 60,000 websites use Shopify Plus. So, if you often browse big companies’ online shopping sites, you probably interact extensively with Shopify Plus.
Most of Shopify’s packages are designed for small or medium-sized businesses. Shopify Plus is meant for large enterprises, including big names like Netflix and Kylie Cosmetics. Past a certain point, businesses need more flexible and powerful services to manage their e-commerce components successfully.
Shopify Plus doesn’t just offer the same or expanded versions of the company’s basic features. Instead, customers get customized support as needed. With rates starting at $2,300 per month, Shopify Plus suits enterprises of any size that wish to grow through e-commerce. The main feature is dedicated support customized for each enterprise customer.
According to the Shopify Partners program’s site, new revenue streams through the platform have increased ROIs by 155% in three years. Enterprise customers normally take advantage of the extensive support to sell products more widely and reach new global audiences.
Some core features of Shopify Plus are expanded and improved versions of the company's original services. However, the tailored services for Enterprises unlock new revenue opportunities through digital channels.
Shopify Plus plans come with more customizable permissions settings. The expanded settings offer more control and customization to meet the complex needs of complex large organizations.
Admins can set highly specific permissions for employees in different positions. Data export or even application access permissions can be granted to a select set of employees.
Regular e-commerce subscriptions come with caps on the number of employee accounts. Shopify Plus offers unlimited additional accounts at no additional cost.
Shopify Plus subscribers get access to dedicated enterprise-level SEO support.
They guide you through developing:
You can integrate your existing systems into a Shopify Plus store in a matter of minutes:
As one of the largest platforms, Shopify offers one of the best infrastructures for connecting to one of the widest ranges of external solutions.
E-commerce automation is one of the main time-saving (money-saving!) tools offered to Plus subscribers. There are many paths to automating workflows on Shopify. They even offer a full guide for optimizing your workflows for minimal cost and maximum returns.
The automation features available include various tools and templates for:
You can seamlessly connect your Enterprise Resource Planning (ERP) with Shopify Plus. This is one of the main benefits of Shopify Plus; it’s not burdensome to create a unified system. It can be quickly and easily integrated into your standard operations and procedures.
Shopify Plus offers several features for enterprise businesses that improve customer retention:
Your business’s e-commerce component relies on being a part of a broader digital strategy. It can be difficult to make a successful online store without professionally designed:
At the enterprise level, the investment is bigger, and the stakes are higher. Fortunately, all of the above is easier on Shopify.
If you want to take the next big step with a fully optimized e-commerce website, ThinkLab offers a full package that includes all of the above services.
Shopify Plus addresses the challenges faced by enterprise businesses. Common issues like traffic management and the need for seamless integrations are given special attention.
Social media apps used in enterprise omnichannel selling strategies
Enterprise businesses inevitably need to reach vast audiences across all channels. Shopify Plus offers assistance with this by enabling customers to check out on any device. Your store is optimized for conversion, making it easy for customers to make purchases on whatever device they like and through whatever channel they prefer.
Shopify Plus offers automated messaging and other services on over 100 social media channels and online marketplaces, including:
Shopify Plus analytics features
All Shopify accounts come with analytics, so businesses can identify their weak points and optimize their processes. Shopify Plus offers more detailed analytics, though.
What Shopify Plus users receive includes:
Local brands can leverage Shopify Plus for:
Digital transformation is a wide-ranging subject that includes many aspects. Shopify Plus sets the groundwork for enterprise businesses to achieve efficient digital transformation with:
A graphic showing global market expansion through Shopify Plus
Shopify Plus offers services in over 20 countries and many currencies. Users can open eight bank accounts in different currencies. It also offers some of the highest-quality localization options regarding:
Shopify proudly displays its long list of successful big businesses on its site. But what does an enterprise brand finding success with Shopify Plus look like?
Rainbow Shops employs approximately 14,500 people as of 2025. Their moderately priced apparel is tailored to niche groups like students, plus-sized people, and kids. Rainbow’s e-commerce expansion used to be platformed by Salesforce before moving to Shopify Plus.
Since making the shift, Rainbow has seen impressive changes, including:
According to the company’s case study provided to Shopify, the main challenge was tech. Competing with giant retailers like Amazon and Walmart should normally be unfeasible, with the thousands of engineers powering those giants’ e-commerce.
Despite the difficulty of any e-commerce replatforming effort, this one paid off. When Rainbow made the switch, they suddenly had access to the combined power of Shopify’s 3,000 engineers and the ecosystem of third-party devs and integrations.
Pie chart of major e-commerce platform market shares
Shopify Plus is a superpower in global e-commerce, offering advantages that other platforms do not. It is more scalable and offers higher performance and more customization options than most of its competitors.
There are of course other e-commerce giants that offer similar services. For comparison, let’s look at two common alternatives to Shopify.
Magento is widely regarded as a top leader in on-premise e-commerce. It offers a competitive level of flexibility, meaning more options for developers. On the flipside, that can sometimes mean a greater time and money commitment for development.
The main comparisons, beyond market share and dev flexibility, are about simplicity. As a SaaS solution, Shopify Plus may not be as easily personalized. However, SP offers a more easily manageable path for enterprise businesses to scale.
Overall, Shopify Plus has benefited from a stronger market position and an influx of users from other e-commerce platforms. Shopify Plus has a 0.79% market share in enterprise technology, while Magento Enterprise has a 0.15% share.
BigCommerce is better-known as a solution for the SMB market. However, like Shopify, BigCommerce is an SaaS e-commerce platform that offers customizable enterprise plans. So, how does the latter compare?
BigCommerce is relatively inexpensive on the enterprise side of their business. They don’t charge any transaction fees and their rates start at $1000 per month. Scaling upward, according to customers BigCommerce Enterprise tops out at a lower cost than Shopify Plus, though many complain of sharp price increases after. We should note that they both largely base their enterprise pricing on sales volume.
Shopify Plus hosts more big brands than BigCommerce. While we can’t say why precisely, it seems clear enough that the simplicity of Shopify combined with the sheer scale and flexibility of Shopify Plus plays the largest part. Enterprise businesses with complex needs can find Shopify Plus easier to work with.
The Last Word on Shopify Plus :
Shopify Plus is the king of Enterprise business expansion in 2025. With all the features and support you need, customized to your precise needs.
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